You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract If Julie Is Paula, Linda Kaplan Thaler Is Randy And Gene Simmons Will Have to Take on the Simon Role for CBS Game Show 'Jingles' By Brian Steinberg, Published on July 16, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.