Advertising Age Article Abstract
HBO Invites Vampire Fans to Savor 'True Blood'
Bizarre Beverage Ads Just One of Many Ploys to Lure Viewers
NEW YORK (AdAge.com) -- Launched quietly May 21, HBO's campaign for "True Blood" aims to tantalize fans with a multitude of details about the fall drama's strange new world, where the development of a synthetic blood product in Japan has allowed vampires to "come out" of their coffins, so to speak. ...