You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract HBO Invites Vampire Fans to Savor 'True Blood' Bizarre Beverage Ads Just One of Many Ploys to Lure Viewers By Brian Steinberg, Published on July 17, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.