Advertising Age Article Abstract
ABC Campaign Gives Washed-Up Soaps New Image
Glams Up Daytime Dramas in Effort to Replenish Longtime Audience
NEW YORK (AdAge.com) -- "All My Children," "One Life to Live" and "General Hospital" have run on ABC since 1970, 1968 and 1963, respectively. That's why the Walt Disney network is sexing up the soaps with a promotion geared to get Millennials to watch. ...