Advertising Age Article Abstract
Why You Seldom See Noxzema Anymore
P&G Facial Cleanser Once Was in Nearly Every American Medicine Cabinet
BATAVIA, Ohio (AdAge.com) -- According to people familiar with the matter, Procter & Gamble has been trying to sell Noxzema for several months. And normally sanguine marketers who have been close to the century-old brand over the years are feeling unusual pangs of nostalgia for a once-ubiquitous product they say suffered from being pigeonholed, underleveraged and never clearly defined. ...