Advertising Age Article Abstract
Starbucks Posts Loss for Third Quarter
CEO Schultz Cites Tough Economic 'Headwinds' but Says Customers Remain Loyal to Brand
CHICAGO (AdAge.com) -- Starbucks cited economic "headwinds" and restructuring costs for its dreary third-quarter report. CEO Howard Schultz, however, maintained that the company's brand remains strong, and that customers remain loyal to Starbucks, even if tighter budgets keep them from visiting as often. ...