You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract They Tried to Make the L.A. Times Go to Rehab (No, No, No!) 'Magazine People,' Those Champions of Journalism, Arrive to Teach Ink-Stained Wretches a Thing or Two By Simon Dumenco, Published on August 04, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.