You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Wired Aims to Connect Gucci and the Geek Magazine's New Publisher Goes for Glam Advertisers With 'New Lux' Strategy By Nat Ives, Published on August 04, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.