You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Exclusive! First Pics of Adorable Montauk Monster Quintuplets! Ad Age Announces It Will Lay Off Editorial Staff to Pay $23 Million Cost of Photos -- but It's Totally Worth It! By Simon Dumenco, Published on August 11, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.