Advertising Age Article Abstract
An Ultimate Light Beer Challenge for MillerCoors
Struggles to Differentiate and Grow Former Rivals While Taking on A-B
CHICAGO (AdAge.com) -- Coors Light sales surged 5% in the second quarter; Miller Lite's declined 1.6%. That presents a conundrum for the newly merged MillerCoors: how to grow one without damaging the other -- and, tougher still, how to get both brands to gain ground on market leader Anheuser-Busch? ...