You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Obama Can Teach You About Millennial Marketing Consistent Mass Branding Works -- but Can Backfire With Other Demographics By Peter Feld, Published on August 11, 2008 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.