Advertising Age Article Abstract
Speedo Rides Wave of Olympic Success
Almost All Swimming Golds Have Gone to Star Michael Phelps or Others in Its Suits
CHICAGO (AdAge.com) -- Other marketers may have spent more, but no brand has benefited from the early days of the Olympics more than Speedo. As of Wednesday afternoon, 24 of the 25 swimming gold medals awarded had gone to swimmers wearing Speedo suits. And American swimmer Michael Phelps, whose bid to become the most decorated Olympian in history has dominated the games, is Speedo's most prominent endorser. ...