You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract GM Drops Out of Oscar, Emmy Broadcasts Expense 'Difficult to Justify' As Company Struggles to Return to Profitability By Jean Halliday, Published on August 18, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.