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Advertising Age Article Abstract

GM Drops Out of Oscar, Emmy Broadcasts

Expense 'Difficult to Justify' As Company Struggles to Return to Profitability

By: Jean Halliday
Published: August 18, 2008

DETROIT (AdAge.com) -- For the first time in more than a decade, General Motors Corp. will be absent as a major sponsor of next year's glitzy Academy Awards broadcast on ABC. The auto giant also has dropped out as an advertiser in next month's broadcast of the Emmy Awards, also on the Walt Disney-owned network. ...

Full Article Word count: 500

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