Advertising Age Article Abstract
'Junk Mail' to the Rescue in New Orleans
Valassis Database a Boon to Repopulation Efforts
BATAVIA, Ohio (AdAge.com) -- To people who have no use for junk mail, what's happening in New Orleans may come as a surprise. Direct mail could help rebuild a city still struggling to recover as the three-year anniversary of Hurricane Katrina approaches. The Crescent City has found a novel use for the massive database used by Valassis Communications' RedPlum direct-mail operation. ...