Advertising Age Article Abstract
Target to Put More Focus on Value
Retailer Fears Cheap-Chic Not Cheap Enough for Consumers in Down Economy
NEW YORK (Adage.com) -- For years Target's cheap-chic reputation has made it a darling of the fashion world and a favorite among shoppers of all stripes. But now, in the face of a tough economy, its well-cultivated image is turning away consumers who believe its trendy assortments and hip marketing mean steeper prices. ...