Advertising Age Article Abstract
The Kids Are All Right
Rash Report: But More Boys Watching Beijing Games Compared to Athens
MINNEAPOLIS (AdAge.com) -- As far as Olympic viewing is concerned, the kids are all right, at least by modern media standards: Through the first 11 days of the games, viewing by kids 2-11 is about equal with the first 11 days of the 2004 Athens games, and down a slight 4% overall for teens. ...