Advertising Age Article Abstract
McCain Foods Hits the Campaign Trail
Spud Peddler Cashes In on Namesake Politician's Run for Prez
CHICAGO (AdAge.com) -- McCain Foods, a Canadian company that has languished in American freezer aisles for years, has decided it's time for a change -- at least in frozen potatoes. Its new ad campaign clutches the coattails of presidential candidate John McCain and will hold on through early November, issuing a series of tongue-in-cheek election-themed messages. ...