Advertising Age Article Abstract
'Meatnormous' Master Bogusky Pens Diet Book
Creative Behind BK, Domino's Campaigns Now Urges Restraint
CHICAGO (AdAge.com) -- From the guys who coined "Meatnormous," introduced the Quad Stacker and unveiled the Double Croissanwich filled with "meat and cheese and cheese and meat," now comes ... a diet book recommending smaller portions. ...