Advertising Age Article Abstract
Broadcast TV Holds Its Breath Waiting for Go from Marketers
Concern that Some Upfront Commitments Could Evaporate
NEW YORK (AdAge.com) -- With their extraordinary TV ratings, the Beijing Olympics have captured the gaze of nearly everyone in the media and ad business. Back on these shores, however, there's another contest that has begun to absorb attention: whether broadcast TV can rebound from an awful season and keep ad dollars flowing into its coffers. ...