Advertising Age Article Abstract
Now You Will Be Able to Buy Official U.S. Army Clothing at Sears
Available for Men, Women and Boys, Military-Branded Apparel Will Support Programs for Troops
NEW YORK (AdAge.com) -- Sears, Roebuck & Co. has signed a deal with the U.S. Army to launch the All American Army Brand's First Infantry Division clothing collection. The collection will simultaneously raise the profile of the U.S. Army and round out Sears' military program. It marks the first time the U.S. Army has officially licensed its marks and insignias; licensing fees will be used to support military programs for troops and their families. ...