Advertising Age Article Abstract
Starbucks' 'Billion-Dollar' Plan Starts With Breakfast
Rollout of Healthier Menu Items Said to Meet Consumer Demand
CHICAGO (AdAge.com) -- Howard Schultz's "billion-dollar idea" starts with oatmeal, apple bran muffins and a protein plate. The Starbucks CEO has been promising healthier and better-quality choices in his stores, the result, he says, of consumer demand that will ultimately rake in a billion dollars for the company. ...