You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Starbucks' 'Billion-Dollar' Plan Starts With Breakfast Rollout of Healthier Menu Items Said to Meet Consumer Demand By Emily Bryson York, Published on September 03, 2008 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.