Marketers, Get Serious About Accountability

There's Still Much Work to Do to Prove Marketing Dollars Are Measurably Contributing to the Business

Published: September 08, 2008

In today's demanding business environment, companies must know the impact of their marketing investments. The ANA has launched a major initiative to significantly elevate the efficiency and effectiveness of marketing programs by codifying the best accountability practices ...

Full Article Word count: 1104

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Marketers, Get Serious About Accountability

There's Still Much Work to Do to Prove Marketing Dollars Are Measurably Contributing to the Business

Become an Ad Age Subscriber

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