Advertising Age Article Abstract
Consumers Become Kindle Ambassadors
Amazon Enlists Volunteer Army of Enthusiasts to Demonstrate Device
NEW YORK (AdAge.com) -- On an Amazon message board, hundreds of threads have cropped up with show-and-tell requests and offers for the Amazon Kindle reader. Kindle enthusiasts are volunteering to demonstrate the device to prospective owners as part of Amazon's See a Kindle in Your City marketing program. Think of it as real-world social networking. Or taking online consumer product reviews -- a concept Amazon championed early -- to the in-person level. ...