Advertising Age Article Abstract
Esquire Unveils E-Ink Digital Cover
75th Anniversary Issue Looks to the Future, Not the Past
NEW YORK (AdAge.com) -- Esquire began planning for its 75th-anniversary issue a year ago, and that's when it began to explore how to make the October issue a look into the future rather than a guide to the past. And it took 16 months to coordinate all of the processes and people who had to be involved to produce the first E-Ink cover and ad. ...