You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chevy's New Creative Exec: 'We Have a Brand-New Company' Not Even 'American Revolution' Tagline Is Safe as C-E's Dennis Lim Plans to Refocus Carmaker's Message By Jean Halliday, Published on September 10, 2008 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.