Advertising Age Article Abstract
Gates, Seinfeld Funnier Second Time Around
But New Microsoft Ad Still Avoids Talking About What's Being Promoted
NEW YORK (AdAge.com) -- In the latest Microsoft ad out of Crispin Porter & Bogusky, Bill Gates and Jerry Seinfeld try to blend in. In the ad, the pair is trying to reconnect with "real people," living with a more quirky than typical American family. The campaign's latest installment prompts more laughs than the first and, again, Mr. Gates shines. ...