Advertising Age Article Abstract
Mags Go From Spreads to Screens
TV, Video Now Part of the Business Model for Top Fashion Titles
NEW YORK (AdAge.com) -- When you consider how fanatical fashion folks are about keeping up their images, it's amazing so many of them are agreeing to let people follow them around 24/7 with cameras. But a TV or online-video presence is fast becoming a necessary part of a fashion magazine's business model. ...