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Advertising Age Article Abstract

The End of Consumer Surveys?

P&G, Unilever Join ARF in Effort to Move Beyond Question-and-Answer

By: Jack Neff
Published: September 15, 2008

BATAVIA, Ohio (AdAge.com) -- Procter & Gamble and Unilever are linking with the Advertising Research Foundation for an industry effort to embrace online chatter and other naturally occurring feedback like never before. ...

Full Article Word count: 813

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