You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract My Tires Must Be Flat, the 'William Tell' Overture Sounds Out of Tune Honda Creates 'Musical Road' on California Highway By Charlie Moran, Published on September 20, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.