Advertising Age Article Abstract
Cotton Makes Its Way Into Reality-TV World
Industry Trade Group Will Sponsor Web Series Following Aspiring Designers
NEW YORK (AdAge.com) -- Cotton can be fashionable. That's the message Cotton Inc., an industry trade group, is hoping to get across to women age 18 to 34 with the launch of "Inseam," a web series. The show, produced by Co.Op TV and Broadband Enterprises, is Cotton Inc.'s first foray into digital entertainment. ...