You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Idea of the Year: Reader-Generated Content Magazines Are Handing Over Space and Even Entire Issues, but How Much Is Too Much? By Larry Dobrow, Published on October 06, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.