You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract It's Not Just What Bloggers Are Saying, It's Who They Are PR Becomes Part of Social Media as Marketers Such as PBS Kids Sprout Analyze, Interact With Consumers By Beth Snyder Bulik, Published on October 06, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.