You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Sunday Night Football' Beats 'Grey's Anatomy' Medical Drama Doesn't Cost Most Any More as Live Events Attract Ad Dollars By Brian Steinberg, Published on October 06, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.