Advertising Age Article Abstract
Google's Schmidt Says Internet 'Cesspool' Needs Brands
Says the Solution Is Quality Content; Tells Publishers and Editors to 'Increase Your Relevance'
MOUNTAIN VIEW, Calif. (AdAge.com) -- The internet is fast becoming a "cesspool" where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted. "Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool." ...