You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Google's Schmidt Says Internet 'Cesspool' Needs Brands Says the Solution Is Quality Content; Tells Publishers and Editors to 'Increase Your Relevance' By Nat Ives, Published on October 08, 2008 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.