Advertising Age Article Abstract
Easy to Assemble, but Not so Easy to Do Funny
Media Reviews for Media People: Web Video Series From Ikea and Topps
I won't hold Ikea's "Easy to Assemble" or Topps' "Back on Topps" against either company. I will continue to tout the virtues of their product offerings and core brand characteristics (value, niceness, rainbows). I will pretend that these two aggressively unfunny web video series never happened. ...