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Advertising Age Article Abstract

Economic Worries Dog DMA's Fall Show

But Direct-Marketing Group Predicts Ad-Revenue Growth Despite Global Financial Chaos

By: Michael Bush
Published: October 14, 2008

LAS VEGAS (AdAge.com) -- At its annual fall show here yesterday, the Direct Marketing Association said direct-marketing media and practices would once again outpace general advertising by a slight margin by garnering 53% of total advertising expenditures. With marketers clamoring for the cost efficiency and targeting that things such as database segmentation, CRM and e-mail marketing provide, this finding really comes as no surprise. ...

Full Article Word count: 1104

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