Advertising Age Article Abstract
Economic Worries Dog DMA's Fall Show
But Direct-Marketing Group Predicts Ad-Revenue Growth Despite Global Financial Chaos
LAS VEGAS (AdAge.com) -- At its annual fall show here yesterday, the Direct Marketing Association said direct-marketing media and practices would once again outpace general advertising by a slight margin by garnering 53% of total advertising expenditures. With marketers clamoring for the cost efficiency and targeting that things such as database segmentation, CRM and e-mail marketing provide, this finding really comes as no surprise. ...