Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Beam's High-Spirited Bet: $175 Whiskey

As Sales Grow for Existing Brands, Marketers Take Chances on Luxe Launches

By Jeremy Mullman, Published on October 20, 2008 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.