Advertising Age Article Abstract
Beam's High-Spirited Bet: $175 Whiskey
As Sales Grow for Existing Brands, Marketers Take Chances on Luxe Launches
CHICAGO (AdAge.com) -- A 30-year-aged version of Canadian Club is the latest in a growing number of luxury spirits offerings that have hit the market in the past year as the U.S. economy has worsened. ...