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Advertising Age Article Abstract

Sale of TV Guide for $1 Is a Shock but Not a Surprise

Downfall of Once-Dominant Title Started Long Ago

By: Nat Ives
Published: October 20, 2008

NEW YORK (AdAge.com) -- The news that TV Guide is being sold for $1 is shocking enough -- an issue costs $2.99 on newsstands, for crying out loud. But anyone who has been paying attention to the media revolution can't really claim to be surprised at what dragged this once impossibly powerful property from its heights. ...

Full Article Word count: 1111

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