Advertising Age Article Abstract
TiVo CEO Says End Is Nigh for TV Ads
But Many in ANA Crowd Think He's Skipping Ahead
ORLANDO (AdAge.com) -- TiVo CEO Tom Rogers roused an audience at the ANA today claiming that the TV ads are soon to be outmoded by ad-skipping viewers. Th solution? DVR-thwarting tools sold by -- guess who? -- TiVo. ...