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Advertising Age Article Abstract

Akamai Gets Into the Ad Business

Tech Firm Acquires E-commerce-Tracking Acerno to Aid in Behavioral Targeting, Purchasing

By: Abbey Klaassen
Published: October 21, 2008

NEW YORK (AdAge.com) -- Big publishers have long counted on Akamai to deliver web content faster and more reliably. Now Akamai, a "content delivery network," hopes it can convince those clients to count on it to deliver better ad targeting. The tech firm has acquired Acerna, a company that tracks e-commerce purchases, to help it deliver behavioral-targeting ad solutions. ...

Full Article Word count: 736

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