Advertising Age Article Abstract
Akamai Gets Into the Ad Business
Tech Firm Acquires E-commerce-Tracking Acerno to Aid in Behavioral Targeting, Purchasing
NEW YORK (AdAge.com) -- Big publishers have long counted on Akamai to deliver web content faster and more reliably. Now Akamai, a "content delivery network," hopes it can convince those clients to count on it to deliver better ad targeting. The tech firm has acquired Acerna, a company that tracks e-commerce purchases, to help it deliver behavioral-targeting ad solutions. ...