You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Readers Do Care if Their Magazines Are Green Hearst Survey Finds 43% Would Pay More for Titles That Use Recycled Paper By Nat Ives, Published on October 22, 2008 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.