Advertising Age Article Abstract
What Went Into the Updated Pepsi Logo
Experts Estimate Cost to Roll Out New Look in the Hundreds of Millions
NEW YORK (AdAge.com) -- It took Pepsi five months to revamp its famous logo, after top executives Indra Nooyi and Massimo d'Amore called for a "quantum leap" forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi's VP-portfolio brands. ...