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Advertising Age Article Abstract

What Went Into the Updated Pepsi Logo

Experts Estimate Cost to Roll Out New Look in the Hundreds of Millions

By: Natalie Zmuda
Published: October 27, 2008

NEW YORK (AdAge.com) -- It took Pepsi five months to revamp its famous logo, after top executives Indra Nooyi and Massimo d'Amore called for a "quantum leap" forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi's VP-portfolio brands. ...

Full Article Word count: 517

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