Advertising Age Article Abstract
This Is Scary: Kmart Starts 'Black Friday' Two Days After Halloween
Retailer Says Early Sales Tactic Is Based on Consumers Already Jump-starting Their Holiday Shopping
NEW YORK (AdAge.com) -- This year, Black Friday comes two days after Halloween. Retailers try and rush the season every year, but Kmart is taking it to a new extreme, introducing "Early Black Friday" sales beginning this weekend. ...