Advertising Age Article Abstract
As Ratings Fall, Networks Take on Ad-Skipping
Digital Outlets Like Hulu, Joost and Veoh Obliged to Show Commercials
NEW YORK (AdAge.com) -- Networks haven't given up on the dream of a world of must-see advertising and are quietly attempting to take back the right -- let's call it a privilege -- to skip ads on the next generation of digital platforms. ...