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Advertising Age Article Abstract

What Marketers Can Learn From Obama's Campaign

Change -- and Positioning -- You Can Believe in

By: Al Ries
Published: November 05, 2008

Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing. With its reliance on consistency and simplicity in messaging, the Obama campaign has a lot to teach the advertising community. ...

Full Article Word count: 1486

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