You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Obama Killed 'Election Day' and Became President Axelrod & Co. Understood Time Shifting and Consumer Control By Pete Snyder, Published on November 05, 2008 26 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.