Advertising Age Article Abstract
Royal Caribbean Hopes Marketing Keeps the Lido Deck Bustling
Q&A: CEO Adam Goldstein on JWT's New Ad Campaign and the Launch of a Gigantic Cruise Ship
NEW YORK (AdAge.com) -- How does a 38-year-old cruise operator hope to continue attracting travelers in a battered economy? Adam Goldstein is president-CEO of Royal Caribbean International, where he has served in various roles over the past 20 years. Mr. Goldstein recently talked to Advertising Age about just that quandary. ...