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Advertising Age Article Abstract

Afro-Latino Youth Can Be Gateway for Marketers

The Right Effort Can Reach Two Markets and Then Some

By: Rudy Duthil
Published: November 12, 2008

Much like their African-American counterparts, Afro-Latinos have the ability to set trends for their cultures as well as other cultures. This is a ripe area for marketers. ...

Full Article Word count: 674

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