Advertising Age Article Abstract
Wal-Mart Seeking Agency for Marketside Concept
Up to Seven Agencies Said to Be Vying for Fledgling Upscale Fresh-Foods Store
BATAVIA, Ohio (AdAge.com) -- Wal-Mart Stores is talking to agencies about creative work for its fledgling Marketside convenience and fresh-foods stores, inviting as many as seven agencies on Friday to discuss the account, which is separate from the flagship retail brand, according to people familiar with the matter. ...