You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Consumers Continue to Stand by Their Causes During Downturn Survey Says People Will Still Pay More if They Support Brand's Beliefs By Michael Bush, Published on November 17, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.