Advertising Age Article Abstract
P&G Digital Guru Not Sure Marketers Belong on Facebook
Advertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promise
CINCINNATI (AdAge.com) -- Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media. ...